Today's advertising landscape is complex. Marketing is broader and has more consumer channels than ever. Keeping up with consumer's habits and the best ways to reach your ideal customers is sometimes overwhelming for business owners. You deserve a trusted partner to assist you in navigating the right path to each consumer at the right time in their buying journey.
As part of our partnership, we offer FREE resources beyond the solutions and services we sell. These resources are designed to help you grow your business. We invest in your success, because as you grow, we grow. Visit our Resources page to view this growing library and subscribe to our blog to learn more about marketing to Louisiana consumers.
You need to reach the right person, with the right message, at the right time, in the right place.
Our team of professionals at TEGNA Local Louisiana can advise you with the strategies to do that. Your customers take many path to your business. They listen, they search, they browse, they engage and they research and compare. We will work with you to determine the best solutions to reach your ideal customers and deliver a mix of marketing solutions to reach them with the right messaging through all of the stages of their buying decisions.
Lousiana has its own rhythms and no one knows that more than our team. We are locals and love the rich Louisiana traditions and stories that our hometown has to offer. We are your neighbors. We know the neighborhoods, schools, and businesses that make our culture so great. When you market to Louisianians you better speak the language. We not only know what you mean when you say "your mama and them" - we know how to talk to your mama and them. And we know when and where to reach them.
And what about the millions of Louisiana visitors? We know how to speak to them too. Our offices, in the heart of the French Quarter, have placed us at the epicenter of Louisiana tourism for decades. We interact with Louisiana tourists and convention goers on a regular basis. They seek us out to help them plan their trip and enjoy their stay. We know what they are looking for when they come and what they like to do while they are here. We can help you speak to this lucrative market.
WWL-TV and WWLTV.com are the area’s most comprehensive and trusted, news and information source across TV, cable, online and mobile. WWL-TV has been the local’s choice for news, weather and sports for 35 years running, earning the title “Louisiana’s News Leader”. The large local reach of our audience gives us insights into potential customers in and around Louisiana and the Gulf South which you can use to help grow your business.
Using research and general marketing and consumer insights, our team creates results-oriented, integrated marketing and advertising solutions to help our partners meet their business goals. We offer a broad range of broadcast and digital solutions including: local online display advertising, search engine marketing (SEM), social media advertising, targeted digital display advertising, targeted email marketing, sponsorships, contests, and creative broadcast and digital production.