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Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in Social Media, Local retail, holiday advertising, marketing strategy, cross-platform advertising, email, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in Social Media, facebook ads, TV+Digital, testimonials, facebook, cross-platform advertising, Digital Video Advertising, online advertising, YouTube

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 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
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Client Spotlight:  Peek behind the floodwalls at The Port of New Orleans

[fa icon="calendar'] Jun 7, 2017 4:16:07 PM / by TEGNA Local Louisiana posted in Client Spotlights

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The best part of our job is working with our clients and learning more about their business.  The more we learn about a client's business the more we can contribute to their marketing strategy and help them achieve their goals.  We are also always listening to the needs of our local business community for ways that we can innovate and help them with their business needs.

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CBS - AMERICA’S MOST WATCHED NETWORK -ADDS 8 NEW SERIES TO JOIN 23 RETURNING SHOWS.

[fa icon="calendar'] May 22, 2017 4:01:29 PM / by TEGNA Local Louisiana posted in broadcast television

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CBS unveiled its 2017-2018 primetime lineup, featuring four new comedies, four new dramas and 23 returning series. The new series join a lineup that will finish the current season as America’s most watched network in viewers for the 14th time in 15 years, including the last nine years straight.

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Hurricane Preparedness Marketing Tips for Local Businesses 2017

[fa icon="calendar'] May 11, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in weather

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The start of Hurricane season is just around the corner on June 1, and that means hurricane preparedness is as well.  Since 2007, the Hurricane Preparedness Sales Tax Holiday has been a bonus sale weekend for many Louisiana retailers, but that changed last year.  The Hurricane Preparedness Sales Tax Holiday which took place during the last consecutive Saturday and Sunday each May was suspended for 2016 by the legislature due to budget shortfalls.   In 2017, the holiday has been reinstated for the weekend of May 27-28, but it will only offer a 2% tax break.  Consumers will still pay 3% state sales tax on Hurricane Preparation items.

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Tips on how to improve your negotiating skills

[fa icon="calendar'] May 8, 2017 3:15:33 PM / by TEGNA Local Louisiana posted in Entrepreneurs, Negotiating

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Sometimes it feels like life is just a series of negotiations - from big deals you are negotiating in your business, to salary negotiations, to office politics with coworkers, to negotiating over responsibilities with your spouse, even getting the kids to do chores.

It can feel like we are always negotiating something somewhere.  Negotiating is one of those skills that can always use more sharpening no matter how long you have been at it.  

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Corporate Social Responsibility communication is crucial to gaining trust.

[fa icon="calendar'] Apr 10, 2017 12:13:30 PM / by TEGNA Local Louisiana posted in Social Media, Marketing Research, marketing strategy, Brand Building, online search, broadcast television

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Getting to know New Orleans Area Adults 50+.

[fa icon="calendar'] Mar 10, 2017 1:11:34 PM / by TEGNA Local Louisiana posted in Marketing Research, market research, Research, marketing strategy, Senior Adults

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For many years, marketers considered age 25-49 the “buying and acquiring” years in the normal lifecycle.  But times have changed.

Today Americans are working longer, living longer and enjoying life longer.  Baby Boomers are breaking all stereotypes for life after 50.  Adults over 50 years old control over 70% of our nation’s wealth.

New Orleans is no exception to this trend.  We took a deep dive into new research from Marshall Marketing to learn more about Adults 50+ in the New Orleans area. 

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What home improvements are New Orleans area Homeowners planning?

[fa icon="calendar'] Mar 2, 2017 9:04:00 AM / by TEGNA Local Louisiana posted in Marketing Research, home improvement

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In the last 12 months, South Louisiana has had it's share of major weather related events.  The 2016 Louisiana floods caused damage to more than 109,000 homes and 6,000 businesses throughout South Louisiana.  Just last month 6 tornadoes caused damage to over 800 homes.  These events create major needs for home related services as people rebuild.  

As massive as these disasters were, the vast majority of the South Louisiana homes were not impacted. While a majority of homeowners will not have the same critical needs, plenty do have plans to improve their homes in 2017. 

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FREE Hands-On Training and Networking for local businesses at NOEW 2017

[fa icon="calendar'] Feb 27, 2017 9:05:00 AM / by TEGNA Local Louisiana posted in conventions, festivals, Entrepreneurs, B2B

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The NOEW 2017 lineup reads like the front cover of Fast Company.

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