The NOEW 2017 lineup reads like the front cover of Fast Company.
These speakers are the faces of innovation and entrepreneurship in tech, health care, consumer products, and beyond. If you want to know where business is headed, these are the people you want to see. The NOEW 2017 theme is “Where Culture and Innovation Connect.”
Dubbed the “Mardi Gras of entrepreneurship” by USA Today, New Orleans Entrepreneur Week (NOEW) presented by IBERIABANK, is a unique business festival experience that celebrates and elevates the New Orleans entrepreneurial and small-business ecosystem. It is produced by The Idea Village in coordination with The Solomon Group.
The Idea Village is an independent nonprofit based in New Orleans that provides service to high-impact entrepreneurs and supports the local business startup ecosystem with year-round programs, culminating with NOEW.
Now in its 9th year, NOEW is a five-day business festival slated to attract 14,000 entrepreneurs, investors, corporations, non-profits, and professionals. At NOEW, attendees connect with business leaders, spark ideas, learn hands-on advice for growing and running their businesses, and engage with some of New Orleans’ top startup talent.
From small-business owners, to startups, to mom-and-pop shops looking to grow their company, NOEW provides free hands-on sessions, panel discussions, presentations and more to help leaders thrive and create growth to benefit the New Orleans community.
We are a town full of conventions, yet many local companies don't get the benefits and training and continuing education since they are not part of the industries hosting those conventions. That is part of why NOEW exists, to bring a world-class conference to local businesses to help them learn and grow. Of course, if you are looking for investors, they have workshops and networking opportunities to connect with them too.
Better yet, NOEW is free and open to the public to attend. Check out some of the top events for local small business owners and professionals:
- Social Media Influencers: A Guide to Digital Word-of-Mouth Marketing:
In the ever-changing world of marketing, generating positive word-of-mouth buzz for your business remains one of the best ways for it to grow. As the social media marketing beast continues to evolve, so does word-of-mouth.
You could spend countless hours learning how to get your target customers' attention via social media, or you could hire the influential social media users who already own your customers' attention. Jeff Januszek, founder of Jeff Januszek Social Media and co-founder of The 504 Influencer Agency, will teach you how to find the influencers than will help create a buzz for your business and get them to actually do it.
- Do you know your inherent leadership skills based off your personality type? This workshop will teach attendees transformational leadership principles they can implement to improve the production of their teams. In addition to learning more about their personality type, attendees will learn how it impacts their leadership style. Last, Jason William will provide attendees with a framework to quickly assess their human capital so that they can increase cohesion and improve communication amongst their team members.
- A Keynote with Adrien Lanusse of Netflix: Utilizing Consumer Insights for Innovation:
Netflix has disrupted the video entertainment paradigm, becoming a global streaming OTT provider with over 86 million subscribers around the world. The company focuses sharply on the consumer to remain relevant and continuously innovate.
Join Adrien Lanusse, VP of Global Consumer Insights at Netflix, to learn the ins-and-outs of how Netflix brings the consumer voice into product development, balances direct consumer feedback with observed behavior, and promotes a corporate culture that keeps this consumer centricity at its core.
- Customer Loyalty 3.0: Amazonification:
Business' approach to customer loyalty is moving away from rewards programs and towards creating a more relevant customer experience. No company or brand has done that better than Amazon has. This session will provide you with historical background and context for customer loyalty today and the direction it will take in the future. You'll leave with a framework that will help you retain and grow your customers to drive organic growth for your business.
Key takeaways for this session:
Price does not always drive customer loyalty – recognizing what motivates your customers is much more important and profitable
Relevance and context are essential loyalty drivers for today and the future
What Most Lawyers Don't Tell You About Business Partnership Agreements:
Business partners often find it challenging to discuss the details of their agreement. Some know they need professional help, but others simply procrastinate. And, let’s face it, starting a new business venture is fun, and it’s easy to agree early in a relationship, especially if your partner is a friend.
As decisions become more complex, the likelihood of disagreement or dissatisfaction increases exponentially. Once that angst sets it, it becomes harder to grow the business and maintain a friendly relationship with your business partner.
By borrowing tools from psychologists, Andrew Legrand is walking attendees through a detailed process which addresses conflict resolution, scenario planning, and expectations in detail that most lawyers don’t even know to ask about. The final result is a partnership agreement that allows the partners to focus on growing the business without stressing about their relationship.
Attendees will walk away from this session with any understanding of:
Why psychology is so important when creating a legal agreement between business owners
How contributions, roles, responsibilities, and ownership can systematically and fairly be determined to create a clear road map for a successful business partnership
How scenario planning, conflict management, and written expectations can help partners prevent a disagreement from escalating into a business-killing dispute
- Beyond Stock: Attracting and Compensating Key Employees:
What: New Orleans Entrepreneur Week
When: March 19-24, 2017
Where: Contemporary Arts Center New Orleans & the Ogden Museum of Southern Art
How: Free registration at NOEW.org
Sanctioned off-campus NOEW events include these additional venues: Arlene Meraux River Observation Center, Greater New Orleans Foundation, Intercontinental Hotel, Launch Pad, Southport Hall, and Urban South Brewery