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Local Louisiana Marketing Blog

How to use Facebook to help define your target audience.

[fa icon="calendar'] Jun 3, 2016 10:43:27 AM / by TEGNA Local Louisiana posted in Marketing Research, facebook ads, Research, facebook, mobile, Audience Insights, Social Media

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Who is your target audience?

When we work with local businesses to help them plan their marketing, we often start our conversation with a lot of questions that help us understand their overall business goals and marketing needs. One of the questions we eventually ask is “Who is your target audience?”  We ask that question to better understand how to provide targeted advertising including demographic targeting, behavioral targeting, geo-targeting advertising.  Ad targeting allows us to refine your marketing to the audiences most likely to be or become your customers.

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