Local businesses are using more advertising channels than ever before. From your website design, to your social media management, to your email marketing, to printed materials like brochures, to sales presentations and more, you have lots of channels in which to create great content to help you tell your story to potential customers.
One thing all of those channels have in common is that in order to be great content, you must have great visuals to help present in a professional and natural way. Over 90% of information that comes to the brain is visual. Visual elements are extremely important in helping you make an emotional connection with your customers.