The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.
82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).
Most small business owners understand that they need a website in order for their customers to find their company online, but many say they are less certain about how to attract prospective customers that don’t already have a relationship with their business. As companies start to reach new people online and create new leads, business owners start understanding the benefits of “being found."
One of the top questions we get asked when we conduct a digital media audit is “How do I improve my search engine rankings?”