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Local Louisiana Marketing Blog

Co-op advertising programs can provide marketing dollars for your local business.

[fa icon="calendar'] Apr 29, 2016 10:18:16 AM / by TEGNA Local Louisiana posted in facebook ads, co-op advertising

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For decades, manufacturers and national brands have dedicated budgets for marketing dollars to be spent by local businesses that carry their products.   These co-op advertising programs drive consumers to local merchants to buy the manufacturers’ products.   In these shared cost ad programs, the manufacturer refunds the local merchant for a portion, which can range from 30% to 100%, of the advertising costs and supplies the creative elements for the ads. 

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