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Local Louisiana Marketing Blog

How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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Get better results with more visually appealing content.

[fa icon="calendar'] Oct 14, 2016 12:53:17 PM / by TEGNA Local Louisiana posted in Downloads, B2B Marketing, Content Marketing, marketing strategy, Social Media

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Local businesses are using more advertising channels than ever before.  From your website design, to your social media management, to your email marketing, to printed materials like brochures, to sales presentations and more, you have lots of channels in which to create great content to help you tell your story to potential customers.

One thing all of those channels have in common is that in order to be great content, you must have great visuals to help present in a professional and natural way. Over 90% of information that comes to the brain is visual.  Visual elements are extremely important in helping you make an emotional connection with your customers.  

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How to get your digital brand seen by more people.

[fa icon="calendar'] Jul 21, 2016 9:30:00 AM / by TEGNA Local Louisiana posted in Brand Building, Social Media, reputation management, seo, Content Marketing, Local Listings

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Most small business owners understand that they need a website in order for their customers to find their company online, but many say they are less certain about how to attract prospective customers that don’t already have a relationship with their business.  As companies start to reach new people online and create new leads, business owners start understanding the benefits of “being found."

One of the top questions we get asked when we conduct a digital media audit is “How do I improve my search engine rankings?”

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