<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=700804963390760&amp;ev=PageView&amp;noscript=1">

Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

[fa icon="comment"] 1 Comment

Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

Read More [fa icon="long-arrow-right"]

How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in online advertising, Digital Video Advertising, Social Media, facebook, facebook ads, cross-platform advertising, TV+Digital, YouTube, testimonials

[fa icon="comment"] 1 Comment

 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
Read More [fa icon="long-arrow-right"]

The Best of Local Louisiana Marketing Blog | Top 5 blog posts of 2016

[fa icon="calendar'] Dec 29, 2016 4:07:46 PM / by TEGNA Local Louisiana posted in marketing strategy, facebook, Research, google, cross-platform advertising, Mardi Gras, Social Media, broadcast advertising, tourism, visitors, TV+Digital, digital advertising, political advertising

[fa icon="comment"] 0 Comments

 

Read More [fa icon="long-arrow-right"]

Tips to Improve and Expand Your Holiday Marketing Calendar

[fa icon="calendar'] Nov 16, 2016 11:59:16 AM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

[fa icon="comment"] 0 Comments

Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation shows that holiday sales in 2016 are expected to increase 3.6% with the average consumer planning to spend an average $935.58 during the holiday shopping season this year. Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

Read More [fa icon="long-arrow-right"]

Avoid marketing roadblocks created by elections this holiday season

[fa icon="calendar'] Sep 23, 2016 10:15:00 AM / by TEGNA Local Louisiana posted in political advertising, Digital Video Advertising, Television Commercials, YouTube, cross-platform advertising, sponsorships

[fa icon="comment"] 0 Comments

Now that the presidential race has narrowed to the two final candidates, more attention is turning to state and local elections.  According to LA Politics, the Louisiana Federal races are crammed with candidates.  There are 24 candidates who have qualified for the primary election to fill the US Senate seat to replace David Vitter.  

Read More [fa icon="long-arrow-right"]

Is your marketing strategy keeping up with your business growth?

[fa icon="calendar'] Jul 15, 2016 10:30:00 AM / by Kell Remkes posted in marketing strategy, cross-platform advertising

[fa icon="comment"] 0 Comments

 

Recently a local business owner shared with me that he felt like he was on a hamster wheel trying to hit higher sales numbers each year.  He felt like his growth has started plateauing.  He was quite frustrated about going in circles and not seeing significant results. 

Read More [fa icon="long-arrow-right"]

Television + Digital is strongest cross-platform marketing mix.

[fa icon="calendar'] Apr 20, 2016 9:27:27 AM / by TEGNA Local Louisiana posted in Television Commercials, Marketing Research, TV+Digital, cross-platform advertising, marketing ROI, Digital Video Advertising

[fa icon="comment"] 0 Comments

With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns.  The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.  

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Let's Talk About Your Business Goals.

Recent Posts

Download Our FREE LinkedIn Company Page E-Book