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Local Louisiana Marketing Blog

Why is 2017 predicted to be the year for OTT advertising?

[fa icon="calendar'] Feb 13, 2017 8:45:00 AM / by TEGNA Local Louisiana posted in OTT, online advertising, digital advertising, Digital Video Advertising, TV+Digital

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Over 7 million people tuned into the Super Bowl via online streaming this year with an average 1.7 million viewers per minute.   That is double the total online streaming audience and up 23% from the average viewers per minute from the year before.

Live Sports events were once thought to be the proprietary domain of broadcast television, but the adaptation of online video streaming through what is known as Over-The-Top services or OTT  has increased, steadily breaking down barriers to live sports and events along with long-form episodic content.

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How to catch up to your customers online, Part II.

[fa icon="calendar'] Jan 9, 2017 12:34:21 PM / by TEGNA Local Louisiana posted in ppc, sem, search engine marketing, Social Media, social media ads, email, digital advertising, Digital Video Advertising, marketing strategy

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The top marketing prediction for 2017 is that marketers will increase their digital spending across the board.  

Deloitte has been tracking consumer digital behavior and how it relates to purchases for over 3 years and they concluded that "The digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations." Deloitte further stated that "U.S. retailers must continue to quickly address the gap between their current digital offerings and growing consumer expectations."

Many businesses are starting to recognize that consumers have changed their habits, and that their business must spend more resources in digital.  However, many of those same businesses are unsure of where and how to invest in digital to align their business to their customer's behavior.  

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How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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The Best of Local Louisiana Marketing Blog | Top 5 blog posts of 2016

[fa icon="calendar'] Dec 29, 2016 4:07:46 PM / by TEGNA Local Louisiana posted in marketing strategy, facebook, Research, google, cross-platform advertising, Mardi Gras, Social Media, broadcast advertising, tourism, visitors, TV+Digital, digital advertising, political advertising

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Infographic: What you need to know to market to New Orleans Visitors.

[fa icon="calendar'] Nov 3, 2016 10:38:00 AM / by TEGNA Local Louisiana posted in tourism, Research, marketing strategy, Marketing Research, visitors, Social Media, digital advertising, audience targeting, search engine marketing

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New Orleans has been named one of the "World's Best Cities" by Travel + Leisure (July 2016). 

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New Orleans Home Improvement Data for 2016

[fa icon="calendar'] Jul 7, 2016 10:00:00 AM / by TEGNA Local Louisiana posted in home improvement, Marketing Research, digital advertising, broadcast advertising

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4 marketing tips for local businesses during political advertising season.

[fa icon="calendar'] May 11, 2016 10:00:00 AM / by TEGNA Local Louisiana posted in digital advertising, political advertising, broadcast advertising, holiday advertising

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While all eyes are on the presidential primaries right now, it won’t be long before the political drums start beating again in Louisiana.  This fall the country will elect a new President and the state will also elect a new US Senator to replace David Vitter.  And because we march to our own drum in Louisiana, our primary election for the US Senate seat will coincide with the Presidential General Election on Tuesday, November 8th but the Louisiana elections for US Senate runoff will take place on Saturday, December 10th.  That means the elections overlap with the holiday shopping season this year.  If you are a local business owner and the holiday season means big business, you need to start planning your local advertising now.

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