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Local Louisiana Marketing Blog

Mardi Gras Resources for Work & Fun

[fa icon="calendar'] Jan 27, 2017 3:39:41 PM / by TEGNA Local Louisiana posted in Mardi Gras, tourism, visitors, Holidays, Downloads, festivals, visual content

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Mardi Gras is the biggest single event in the New Orleans region.  Over 1 million people attend Mardi Gras festivities.  The year-long economic impact of Mardi Gras is over $465 million (City of New Orleans).

With over 65 parades and countless private parties, events, and balls in the New Orleans region during the 18 days leading up to Mardi Gras day, locals are working hard and playing hard.

We gathered up a few resources to help you plan for both work and fun.

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FREE New Orleans Mardi Gras Photos to save you time & money [Download]

[fa icon="calendar'] Jan 18, 2017 9:46:00 AM / by TEGNA Local Louisiana posted in Mardi Gras, Mardi Gras, Social Media, visual content, Downloads, marketing strategy

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As marketers we spend an increasing amount of time creating high-quality content to share with our customers.  One of the most effective tools at our disposal is also one of the more time consuming and sometimes one of the most costly - visual content.  

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10 Holiday Email Marketing Tips

[fa icon="calendar'] Nov 28, 2016 1:40:15 PM / by TEGNA Local Louisiana posted in email, audience targeting, geo-targeting, mobile, Holidays, Downloads, Local retail, marketing strategy, holiday advertising

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Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.

Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans.  Prospects may require up to nine “touches” before making a buying decision.  Customers are also creating their own paths to purchase based on individual preferences and behavior.  

Email marketing is an effective personalized channel that helps increase your direct touch points with consumers.   Email marketing is effective.  

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.  (Experian)
  • 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)

Email marketing campaigns done right can make it easy for customers to do business with you.  Consumers have lots to do over the holidays.  Craft your email marketing campaign around messages that help solve problems.  Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.

We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.  

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Get better results with more visually appealing content.

[fa icon="calendar'] Oct 14, 2016 12:53:17 PM / by TEGNA Local Louisiana posted in Downloads, B2B Marketing, Content Marketing, marketing strategy, Social Media

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Local businesses are using more advertising channels than ever before.  From your website design, to your social media management, to your email marketing, to printed materials like brochures, to sales presentations and more, you have lots of channels in which to create great content to help you tell your story to potential customers.

One thing all of those channels have in common is that in order to be great content, you must have great visuals to help present in a professional and natural way. Over 90% of information that comes to the brain is visual.  Visual elements are extremely important in helping you make an emotional connection with your customers.  

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FREE New Orleans Photos to save you time and money [Download]

[fa icon="calendar'] Sep 28, 2016 10:27:00 AM / by TEGNA Local Louisiana posted in holiday advertising, tourism, Social Media, B2B Marketing, Downloads

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As marketers we are always looking for the best way to reach consumers and deliver our message. There are many options in today's world, but one thing stays consistent across both platforms and demographics - content with visuals outperforms text only messages every time.   

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