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Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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How to catch up to your customers online, Part III.

[fa icon="calendar'] Jan 12, 2017 10:07:00 AM / by TEGNA Local Louisiana posted in email, Social Media, reputation management, Local Listings, marketing strategy

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Many businesses are starting to recognize that consumers have changed their habits.  For that reason, the top trend in marketing for 2017 is that businesses will increase their digital spending.   For many, where and how to invest in digital to align their business their customer's behavior is a moving target.  

In Part I of our "Catch up to your Customers Online" series we talked about tactics and digital channels that raise awareness of your business for the early decision stages of the customer path to purchase.  In Part II, we explored how to use digital marketing and tools to get into the consideration mix and increase conversion in the final decision stages.  

Today in Part III, we will talk about how you can use many of those same platforms to improve your customer experience.

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How to catch up to your customers online, Part II.

[fa icon="calendar'] Jan 9, 2017 12:34:21 PM / by TEGNA Local Louisiana posted in ppc, sem, search engine marketing, Social Media, social media ads, email, digital advertising, Digital Video Advertising, marketing strategy

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The top marketing prediction for 2017 is that marketers will increase their digital spending across the board.  

Deloitte has been tracking consumer digital behavior and how it relates to purchases for over 3 years and they concluded that "The digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations." Deloitte further stated that "U.S. retailers must continue to quickly address the gap between their current digital offerings and growing consumer expectations."

Many businesses are starting to recognize that consumers have changed their habits, and that their business must spend more resources in digital.  However, many of those same businesses are unsure of where and how to invest in digital to align their business to their customer's behavior.  

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10 Holiday Email Marketing Tips

[fa icon="calendar'] Nov 28, 2016 1:40:15 PM / by TEGNA Local Louisiana posted in email, audience targeting, geo-targeting, mobile, Holidays, Downloads, Local retail, marketing strategy, holiday advertising

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Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.

Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans.  Prospects may require up to nine “touches” before making a buying decision.  Customers are also creating their own paths to purchase based on individual preferences and behavior.  

Email marketing is an effective personalized channel that helps increase your direct touch points with consumers.   Email marketing is effective.  

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.  (Experian)
  • 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)

Email marketing campaigns done right can make it easy for customers to do business with you.  Consumers have lots to do over the holidays.  Craft your email marketing campaign around messages that help solve problems.  Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.

We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.  

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Tips to Improve and Expand Your Holiday Marketing Calendar

[fa icon="calendar'] Nov 16, 2016 11:59:16 AM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation shows that holiday sales in 2016 are expected to increase 3.6% with the average consumer planning to spend an average $935.58 during the holiday shopping season this year. Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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Create a marketing contingency plan for severe weather.

[fa icon="calendar'] Aug 29, 2016 3:29:19 PM / by TEGNA Local Louisiana posted in Hurricane, weather, email, Social Media, broadcast advertising, ppc, search engine marketing, online advertising

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Hurricane Season is reaching its peak.  With an eye on the active storms in the Atlantic, we thought it would be a good time to talk about how you can plan now to ensure business continuity during severe weather.  Time and time again, we have seen the wrath of Mother Nature in South Louisiana.  We have also seen that the number one factor in a quick recovery when storms strike, is the ability for local businesses to get up and running providing much needed goods and services to local consumers.  

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