According to the New York Times "The single most important trend to figure out on the internet is video."That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for 80% of all internet traffic by 2021.
We recently hosted DIGI Talk: Social Media for Louisiana businesses who wanted an interactive style of learning from experts on how to utilize social media to grow.
Who is your target audience?
When we work with local businesses to help them plan their marketing, we often start our conversation with a lot of questions that help us understand their overall business goals and marketing needs. One of the questions we eventually ask is “Who is your target audience?” We ask that question to better understand how to provide targeted advertising including demographic targeting, behavioral targeting, geo-targeting advertising. Ad targeting allows us to refine your marketing to the audiences most likely to be or become your customers.