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Local Louisiana Marketing Blog

How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in online advertising, Digital Video Advertising, Social Media, facebook, facebook ads, cross-platform advertising, TV+Digital, YouTube, testimonials

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 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
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The Best of Local Louisiana Marketing Blog | Top 5 blog posts of 2016

[fa icon="calendar'] Dec 29, 2016 4:07:46 PM / by TEGNA Local Louisiana posted in marketing strategy, facebook, Research, google, cross-platform advertising, Mardi Gras, Social Media, broadcast advertising, tourism, visitors, TV+Digital, digital advertising, political advertising

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How to use Social Media to increase sales during the Holiday Season.

[fa icon="calendar'] Nov 22, 2016 11:17:02 AM / by TEGNA Local Louisiana posted in Holidays, holiday advertising, Social Media, facebook, facebook ads, instagram

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4 tips from DIGI Talk: Social Media to improve your social media strategy.

[fa icon="calendar'] Aug 18, 2016 3:13:45 PM / by TEGNA Local Louisiana posted in Social Media, marketing strategy, facebook, LinkedIn, geo-targeting, facebook ads

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We recently hosted DIGI Talk: Social Media for Louisiana businesses who wanted an interactive style of learning from experts on how to utilize social media to grow. 

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How to use Facebook to help define your target audience.

[fa icon="calendar'] Jun 3, 2016 10:43:27 AM / by TEGNA Local Louisiana posted in Marketing Research, facebook ads, Research, facebook, mobile, Audience Insights, Social Media

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Who is your target audience?

When we work with local businesses to help them plan their marketing, we often start our conversation with a lot of questions that help us understand their overall business goals and marketing needs. One of the questions we eventually ask is “Who is your target audience?”  We ask that question to better understand how to provide targeted advertising including demographic targeting, behavioral targeting, geo-targeting advertising.  Ad targeting allows us to refine your marketing to the audiences most likely to be or become your customers.

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