According to the New York Times "The single most important trend to figure out on the internet is video."That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for 80% of all internet traffic by 2021.
We recently hosted DIGI Talk: Social Media for Louisiana businesses who wanted an interactive style of learning from experts on how to utilize social media to grow.
Who is your target audience?
When we work with local businesses to help them plan their marketing, we often start our conversation with a lot of questions that help us understand their overall business goals and marketing needs. One of the questions we eventually ask is “Who is your target audience?” We ask that question to better understand how to provide targeted advertising including demographic targeting, behavioral targeting, geo-targeting advertising. Ad targeting allows us to refine your marketing to the audiences most likely to be or become your customers.
For decades, manufacturers and national brands have dedicated budgets for marketing dollars to be spent by local businesses that carry their products. These co-op advertising programs drive consumers to local merchants to buy the manufacturers’ products. In these shared cost ad programs, the manufacturer refunds the local merchant for a portion, which can range from 30% to 100%, of the advertising costs and supplies the creative elements for the ads.
French Quarter Fest experienced record breaking attendance of over 760,000 people. Collision is coming to New Orleans in between Jazz Fest weekends and has over 10,000 attendees and Jazz Fest's line up is one of the best in years.