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Local Louisiana Marketing Blog

10 Holiday Email Marketing Tips

[fa icon="calendar'] Nov 28, 2016 1:40:15 PM / by TEGNA Local Louisiana posted in email, audience targeting, geo-targeting, mobile, Holidays, Downloads, Local retail, marketing strategy, holiday advertising

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Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.

Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans.  Prospects may require up to nine “touches” before making a buying decision.  Customers are also creating their own paths to purchase based on individual preferences and behavior.  

Email marketing is an effective personalized channel that helps increase your direct touch points with consumers.   Email marketing is effective.  

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.  (Experian)
  • 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)

Email marketing campaigns done right can make it easy for customers to do business with you.  Consumers have lots to do over the holidays.  Craft your email marketing campaign around messages that help solve problems.  Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.

We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.  

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4 tips from DIGI Talk: Social Media to improve your social media strategy.

[fa icon="calendar'] Aug 18, 2016 3:13:45 PM / by TEGNA Local Louisiana posted in Social Media, marketing strategy, facebook, LinkedIn, geo-targeting, facebook ads

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We recently hosted DIGI Talk: Social Media for Louisiana businesses who wanted an interactive style of learning from experts on how to utilize social media to grow. 

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How can local businesses reach record breaking festival crowds and conventions?

[fa icon="calendar'] Apr 15, 2016 12:58:44 PM / by TEGNA Local Louisiana posted in Social Media, conventions, visitors, facebook ads, festivals, geo-targeting

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French Quarter Fest experienced record breaking attendance of over 760,000 people.   Collision is coming to New Orleans in between Jazz Fest weekends and has over 10,000 attendees and Jazz Fest's line up is one of the best in years.

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