Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.
Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans. Prospects may require up to nine “touches” before making a buying decision. Customers are also creating their own paths to purchase based on individual preferences and behavior.
Email marketing is an effective personalized channel that helps increase your direct touch points with consumers. Email marketing is effective.
- $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent. (Experian)
- 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)
Email marketing campaigns done right can make it easy for customers to do business with you. Consumers have lots to do over the holidays. Craft your email marketing campaign around messages that help solve problems. Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.
We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.