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Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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10 Holiday Email Marketing Tips

[fa icon="calendar'] Nov 28, 2016 1:40:15 PM / by TEGNA Local Louisiana posted in email, audience targeting, geo-targeting, mobile, Holidays, Downloads, Local retail, marketing strategy, holiday advertising

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Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.

Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans.  Prospects may require up to nine “touches” before making a buying decision.  Customers are also creating their own paths to purchase based on individual preferences and behavior.  

Email marketing is an effective personalized channel that helps increase your direct touch points with consumers.   Email marketing is effective.  

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.  (Experian)
  • 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)

Email marketing campaigns done right can make it easy for customers to do business with you.  Consumers have lots to do over the holidays.  Craft your email marketing campaign around messages that help solve problems.  Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.

We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.  

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How to use Social Media to increase sales during the Holiday Season.

[fa icon="calendar'] Nov 22, 2016 11:17:02 AM / by TEGNA Local Louisiana posted in Holidays, holiday advertising, Social Media, facebook, facebook ads, instagram

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Tips to Improve and Expand Your Holiday Marketing Calendar

[fa icon="calendar'] Nov 16, 2016 11:59:16 AM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation shows that holiday sales in 2016 are expected to increase 3.6% with the average consumer planning to spend an average $935.58 during the holiday shopping season this year. Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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FREE New Orleans Photos to save you time and money [Download]

[fa icon="calendar'] Sep 28, 2016 10:27:00 AM / by TEGNA Local Louisiana posted in holiday advertising, tourism, Social Media, B2B Marketing, Downloads

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As marketers we are always looking for the best way to reach consumers and deliver our message. There are many options in today's world, but one thing stays consistent across both platforms and demographics - content with visuals outperforms text only messages every time.   

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4 marketing tips for local businesses during political advertising season.

[fa icon="calendar'] May 11, 2016 10:00:00 AM / by TEGNA Local Louisiana posted in digital advertising, political advertising, broadcast advertising, holiday advertising

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While all eyes are on the presidential primaries right now, it won’t be long before the political drums start beating again in Louisiana.  This fall the country will elect a new President and the state will also elect a new US Senator to replace David Vitter.  And because we march to our own drum in Louisiana, our primary election for the US Senate seat will coincide with the Presidential General Election on Tuesday, November 8th but the Louisiana elections for US Senate runoff will take place on Saturday, December 10th.  That means the elections overlap with the holiday shopping season this year.  If you are a local business owner and the holiday season means big business, you need to start planning your local advertising now.

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