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Local Louisiana Marketing Blog

Getting to know New Orleans Area Adults 50+.

[fa icon="calendar'] Mar 10, 2017 1:11:34 PM / by TEGNA Local Louisiana posted in Marketing Research, Research, market research, marketing strategy, Senior Adults

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For many years, marketers considered age 25-49 the “buying and acquiring” years in the normal lifecycle.  But times have changed.

Today Americans are working longer, living longer and enjoying life longer.  Baby Boomers are breaking all stereotypes for life after 50.  Adults over 50 years old control over 70% of our nation’s wealth.

New Orleans is no exception to this trend.  We took a deep dive into new research from Marshall Marketing to learn more about Adults 50+ in the New Orleans area. 

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Lessons from Super Bowl Advertising for New Orleans businesses

[fa icon="calendar'] Feb 20, 2016 9:50:00 AM / by TEGNA Local Louisiana posted in Social Media, Super Bowl, Television Commercials, market research

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Super Bowl continues to reach massive audiences.

According to CNN, Super Bowl 50 audience was third largest in TV history averaging 111.9 million TV viewers. CBS reported that 167 million viewers watched all or part of Super Bowl 50. That makes it the most watched broadcast in TV history on an all or part basis.  Additionally, CBS set a new Super Bowl streaming record with an average of 1.4 million viewers per minute. 

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