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Local Louisiana Marketing Blog

Television + Digital is strongest cross-platform marketing mix.

[fa icon="calendar'] Apr 20, 2016 9:27:27 AM / by TEGNA Local Louisiana posted in Television Commercials, Marketing Research, TV+Digital, cross-platform advertising, marketing ROI, Digital Video Advertising

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With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns.  The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.  

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