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Local Louisiana Marketing Blog

How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in online advertising, Digital Video Advertising, Social Media, facebook, facebook ads, cross-platform advertising, TV+Digital, YouTube, testimonials

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 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
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Why is 2017 predicted to be the year for OTT advertising?

[fa icon="calendar'] Feb 13, 2017 8:45:00 AM / by TEGNA Local Louisiana posted in OTT, online advertising, digital advertising, Digital Video Advertising, TV+Digital

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Over 7 million people tuned into the Super Bowl via online streaming this year with an average 1.7 million viewers per minute.   That is double the total online streaming audience and up 23% from the average viewers per minute from the year before.

Live Sports events were once thought to be the proprietary domain of broadcast television, but the adaptation of online video streaming through what is known as Over-The-Top services or OTT  has increased, steadily breaking down barriers to live sports and events along with long-form episodic content.

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How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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Create a marketing contingency plan for severe weather.

[fa icon="calendar'] Aug 29, 2016 3:29:19 PM / by TEGNA Local Louisiana posted in Hurricane, weather, email, Social Media, broadcast advertising, ppc, search engine marketing, online advertising

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Hurricane Season is reaching its peak.  With an eye on the active storms in the Atlantic, we thought it would be a good time to talk about how you can plan now to ensure business continuity during severe weather.  Time and time again, we have seen the wrath of Mother Nature in South Louisiana.  We have also seen that the number one factor in a quick recovery when storms strike, is the ability for local businesses to get up and running providing much needed goods and services to local consumers.  

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