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Local Louisiana Marketing Blog

Corporate Social Responsibility communication is crucial to gaining trust.

[fa icon="calendar'] Apr 10, 2017 12:13:30 PM / by TEGNA Local Louisiana posted in marketing strategy, Brand Building, broadcast television, Social Media, Marketing Research, online search

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How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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How to improve search engine ranking from a top industry pro.

[fa icon="calendar'] May 17, 2016 11:38:19 AM / by TEGNA Local Louisiana posted in seo, google, online search

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Some of the best minds in digital marketing, advertising technology, marketing technology and financial technology were in New Orleans last month to attend Collision Conference

Collision is America’s fastest growing tech conference. Over 11,000 people attended this 3 day event last month at the New Orleans Ernest N. Morial Convention Center. 

Rand Fishkin, one of the biggest names in search marketing and founder of leading SEO software Moz, gave a presentation to attendees called “Making SEO work for you in 2016”. Moz has over 35,000 clients and has an online community of over 500,000 digital marketers.

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