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Local Louisiana Marketing Blog

Getting to know New Orleans Area Adults 50+.

[fa icon="calendar'] Mar 10, 2017 1:11:34 PM / by TEGNA Local Louisiana posted in Marketing Research, Research, market research, marketing strategy, Senior Adults

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For many years, marketers considered age 25-49 the “buying and acquiring” years in the normal lifecycle.  But times have changed.

Today Americans are working longer, living longer and enjoying life longer.  Baby Boomers are breaking all stereotypes for life after 50.  Adults over 50 years old control over 70% of our nation’s wealth.

New Orleans is no exception to this trend.  We took a deep dive into new research from Marshall Marketing to learn more about Adults 50+ in the New Orleans area. 

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The Best of Local Louisiana Marketing Blog | Top 5 blog posts of 2016

[fa icon="calendar'] Dec 29, 2016 4:07:46 PM / by TEGNA Local Louisiana posted in marketing strategy, facebook, Research, google, cross-platform advertising, Mardi Gras, Social Media, broadcast advertising, tourism, visitors, TV+Digital, digital advertising, political advertising

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Infographic: What you need to know to market to New Orleans Visitors.

[fa icon="calendar'] Nov 3, 2016 10:38:00 AM / by TEGNA Local Louisiana posted in tourism, Research, marketing strategy, Marketing Research, visitors, Social Media, digital advertising, audience targeting, search engine marketing

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New Orleans has been named one of the "World's Best Cities" by Travel + Leisure (July 2016). 

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How to use Facebook to help define your target audience.

[fa icon="calendar'] Jun 3, 2016 10:43:27 AM / by TEGNA Local Louisiana posted in Marketing Research, facebook ads, Research, facebook, mobile, Audience Insights, Social Media

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Who is your target audience?

When we work with local businesses to help them plan their marketing, we often start our conversation with a lot of questions that help us understand their overall business goals and marketing needs. One of the questions we eventually ask is “Who is your target audience?”  We ask that question to better understand how to provide targeted advertising including demographic targeting, behavioral targeting, geo-targeting advertising.  Ad targeting allows us to refine your marketing to the audiences most likely to be or become your customers.

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Grow local retail jewelry business between Mother's Day & Christmas

[fa icon="calendar'] May 6, 2016 4:17:49 PM / by TEGNA Local Louisiana posted in Local retail, New Orleans Jewelry Shopping, Research, Mother's Day

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Mother’s Day is the 2nd largest jewelry buying occasion of the year, only surpassed by December which includes holiday shopping for Christmas and New Year’s. (link)

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