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Local Louisiana Marketing Blog

How to catch up to your customers online, Part II.

[fa icon="calendar'] Jan 9, 2017 12:34:21 PM / by TEGNA Local Louisiana posted in ppc, sem, search engine marketing, Social Media, social media ads, email, digital advertising, Digital Video Advertising, marketing strategy

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The top marketing prediction for 2017 is that marketers will increase their digital spending across the board.  

Deloitte has been tracking consumer digital behavior and how it relates to purchases for over 3 years and they concluded that "The digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations." Deloitte further stated that "U.S. retailers must continue to quickly address the gap between their current digital offerings and growing consumer expectations."

Many businesses are starting to recognize that consumers have changed their habits, and that their business must spend more resources in digital.  However, many of those same businesses are unsure of where and how to invest in digital to align their business to their customer's behavior.  

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Infographic: What you need to know to market to New Orleans Visitors.

[fa icon="calendar'] Nov 3, 2016 10:38:00 AM / by TEGNA Local Louisiana posted in tourism, Research, marketing strategy, Marketing Research, visitors, Social Media, digital advertising, audience targeting, search engine marketing

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New Orleans has been named one of the "World's Best Cities" by Travel + Leisure (July 2016). 

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Create a marketing contingency plan for severe weather.

[fa icon="calendar'] Aug 29, 2016 3:29:19 PM / by TEGNA Local Louisiana posted in Hurricane, weather, email, Social Media, broadcast advertising, ppc, search engine marketing, online advertising

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Hurricane Season is reaching its peak.  With an eye on the active storms in the Atlantic, we thought it would be a good time to talk about how you can plan now to ensure business continuity during severe weather.  Time and time again, we have seen the wrath of Mother Nature in South Louisiana.  We have also seen that the number one factor in a quick recovery when storms strike, is the ability for local businesses to get up and running providing much needed goods and services to local consumers.  

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