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Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in online advertising, Digital Video Advertising, Social Media, facebook, facebook ads, cross-platform advertising, TV+Digital, YouTube, testimonials

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 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
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Corporate Social Responsibility communication is crucial to gaining trust.

[fa icon="calendar'] Apr 10, 2017 12:13:30 PM / by TEGNA Local Louisiana posted in marketing strategy, Brand Building, broadcast television, Social Media, Marketing Research, online search

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How to catch up to your customers online, Part III.

[fa icon="calendar'] Jan 12, 2017 10:07:00 AM / by TEGNA Local Louisiana posted in email, Social Media, reputation management, Local Listings, marketing strategy

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Many businesses are starting to recognize that consumers have changed their habits.  For that reason, the top trend in marketing for 2017 is that businesses will increase their digital spending.   For many, where and how to invest in digital to align their business their customer's behavior is a moving target.  

In Part I of our "Catch up to your Customers Online" series we talked about tactics and digital channels that raise awareness of your business for the early decision stages of the customer path to purchase.  In Part II, we explored how to use digital marketing and tools to get into the consideration mix and increase conversion in the final decision stages.  

Today in Part III, we will talk about how you can use many of those same platforms to improve your customer experience.

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How to catch up to your customers online, Part II.

[fa icon="calendar'] Jan 9, 2017 12:34:21 PM / by TEGNA Local Louisiana posted in ppc, sem, search engine marketing, Social Media, social media ads, email, digital advertising, Digital Video Advertising, marketing strategy

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The top marketing prediction for 2017 is that marketers will increase their digital spending across the board.  

Deloitte has been tracking consumer digital behavior and how it relates to purchases for over 3 years and they concluded that "The digital behaviors and expectations of consumers are evolving faster than retailers are delivering on those expectations." Deloitte further stated that "U.S. retailers must continue to quickly address the gap between their current digital offerings and growing consumer expectations."

Many businesses are starting to recognize that consumers have changed their habits, and that their business must spend more resources in digital.  However, many of those same businesses are unsure of where and how to invest in digital to align their business to their customer's behavior.  

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How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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How to use Social Media to increase sales during the Holiday Season.

[fa icon="calendar'] Nov 22, 2016 11:17:02 AM / by TEGNA Local Louisiana posted in Holidays, holiday advertising, Social Media, facebook, facebook ads, instagram

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Tips to Improve and Expand Your Holiday Marketing Calendar

[fa icon="calendar'] Nov 16, 2016 11:59:16 AM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation shows that holiday sales in 2016 are expected to increase 3.6% with the average consumer planning to spend an average $935.58 during the holiday shopping season this year. Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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Infographic: What you need to know to market to New Orleans Visitors.

[fa icon="calendar'] Nov 3, 2016 10:38:00 AM / by TEGNA Local Louisiana posted in tourism, Research, marketing strategy, Marketing Research, visitors, Social Media, digital advertising, audience targeting, search engine marketing

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New Orleans has been named one of the "World's Best Cities" by Travel + Leisure (July 2016). 

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Get better results with more visually appealing content.

[fa icon="calendar'] Oct 14, 2016 12:53:17 PM / by TEGNA Local Louisiana posted in Downloads, B2B Marketing, Content Marketing, marketing strategy, Social Media

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Local businesses are using more advertising channels than ever before.  From your website design, to your social media management, to your email marketing, to printed materials like brochures, to sales presentations and more, you have lots of channels in which to create great content to help you tell your story to potential customers.


One thing all of those channels have in common is that in order to be great content, you must have great visuals to help present in a professional and natural way. Over 90% of information that comes to the brain is visual.  Visual elements are extremely important in helping you make an emotional connection with your customers.  

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