Now that the presidential race has narrowed to the two final candidates, more attention is turning to state and local elections. According to LA Politics, the Louisiana Federal races are crammed with candidates. There are 24 candidates who have qualified for the primary election to fill the US Senate seat to replace David Vitter.
The Local Louisiana Marketing Blog provides information to Louisiana business owners and marketing professionals that will help make them make better decisions and grow their business. We write about trends, how to use analytics, types of marketing platforms, ways to plan your marketing strategy and more.
With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns. The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.
Super Bowl continues to reach massive audiences.
According to CNN, Super Bowl 50 audience was third largest in TV history averaging 111.9 million TV viewers. CBS reported that 167 million viewers watched all or part of Super Bowl 50. That makes it the most watched broadcast in TV history on an all or part basis. Additionally, CBS set a new Super Bowl streaming record with an average of 1.4 million viewers per minute.