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Local Louisiana Marketing Blog

Avoid marketing roadblocks created by elections this holiday season

[fa icon="calendar'] Sep 23, 2016 10:15:00 AM / by TEGNA Local Louisiana posted in political advertising, Digital Video Advertising, Television Commercials, YouTube, cross-platform advertising, sponsorships

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Now that the presidential race has narrowed to the two final candidates, more attention is turning to state and local elections.  According to LA Politics, the Louisiana Federal races are crammed with candidates.  There are 24 candidates who have qualified for the primary election to fill the US Senate seat to replace David Vitter.  

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What drives the most new customers for this local business?

[fa icon="calendar'] Jun 23, 2016 3:26:26 PM / by TEGNA Local Louisiana posted in broadcast advertising, seo, TV+Digital, Television Commercials

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The Local Louisiana Marketing Blog provides information to Louisiana business owners and marketing professionals that will help make them make better decisions and grow their business.    We write about trends, how to use analytics, types of marketing platforms, ways to plan your marketing strategy and more.  

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Television + Digital is strongest cross-platform marketing mix.

[fa icon="calendar'] Apr 20, 2016 9:27:27 AM / by TEGNA Local Louisiana posted in Television Commercials, Marketing Research, TV+Digital, cross-platform advertising, marketing ROI, Digital Video Advertising

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With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns.  The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.  

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Lessons from Super Bowl Advertising for New Orleans businesses

[fa icon="calendar'] Feb 20, 2016 9:50:00 AM / by TEGNA Local Louisiana posted in Social Media, Super Bowl, Television Commercials, market research

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Super Bowl continues to reach massive audiences.

According to CNN, Super Bowl 50 audience was third largest in TV history averaging 111.9 million TV viewers. CBS reported that 167 million viewers watched all or part of Super Bowl 50. That makes it the most watched broadcast in TV history on an all or part basis.  Additionally, CBS set a new Super Bowl streaming record with an average of 1.4 million viewers per minute. 

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