According to the New York Times "The single most important trend to figure out on the internet is video."That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for 80% of all internet traffic by 2021.
Over 7 million people tuned into the Super Bowl via online streaming this year with an average 1.7 million viewers per minute. That is double the total online streaming audience and up 23% from the average viewers per minute from the year before.
Live Sports events were once thought to be the proprietary domain of broadcast television, but the adaptation of online video streaming through what is known as Over-The-Top services or OTT has increased, steadily breaking down barriers to live sports and events along with long-form episodic content.
The Local Louisiana Marketing Blog provides information to Louisiana business owners and marketing professionals that will help make them make better decisions and grow their business. We write about trends, how to use analytics, types of marketing platforms, ways to plan your marketing strategy and more.
With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns. The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.