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Local Louisiana Marketing Blog

How to join the "Video-ification" of the Internet.

[fa icon="calendar'] Aug 15, 2017 9:42:00 AM / by TEGNA Local Louisiana posted in online advertising, Digital Video Advertising, Social Media, facebook, facebook ads, cross-platform advertising, TV+Digital, YouTube, testimonials

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 According to the New York Times  "The single most important trend to figure out on the internet is video."

That fact is backed up by Cisco who states that in 2016, video accounted for 67% of all internet traffic and will account for  80% of all internet traffic by 2021.  
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Why is 2017 predicted to be the year for OTT advertising?

[fa icon="calendar'] Feb 13, 2017 8:45:00 AM / by TEGNA Local Louisiana posted in OTT, online advertising, digital advertising, Digital Video Advertising, TV+Digital

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Over 7 million people tuned into the Super Bowl via online streaming this year with an average 1.7 million viewers per minute.   That is double the total online streaming audience and up 23% from the average viewers per minute from the year before.

Live Sports events were once thought to be the proprietary domain of broadcast television, but the adaptation of online video streaming through what is known as Over-The-Top services or OTT  has increased, steadily breaking down barriers to live sports and events along with long-form episodic content.

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The Best of Local Louisiana Marketing Blog | Top 5 blog posts of 2016

[fa icon="calendar'] Dec 29, 2016 4:07:46 PM / by TEGNA Local Louisiana posted in marketing strategy, facebook, Research, google, cross-platform advertising, Mardi Gras, Social Media, broadcast advertising, tourism, visitors, TV+Digital, digital advertising, political advertising

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What drives the most new customers for this local business?

[fa icon="calendar'] Jun 23, 2016 3:26:26 PM / by TEGNA Local Louisiana posted in broadcast advertising, seo, TV+Digital, Television Commercials

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The Local Louisiana Marketing Blog provides information to Louisiana business owners and marketing professionals that will help make them make better decisions and grow their business.    We write about trends, how to use analytics, types of marketing platforms, ways to plan your marketing strategy and more.  

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Television + Digital is strongest cross-platform marketing mix.

[fa icon="calendar'] Apr 20, 2016 9:27:27 AM / by TEGNA Local Louisiana posted in Television Commercials, Marketing Research, TV+Digital, cross-platform advertising, marketing ROI, Digital Video Advertising

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With so many new platforms and channels available, industry professionals need to establish new benchmarks to assist in planning for business growth and to better understand the expected return on investment from marketing campaigns.  The Advertising Research Foundation recently released some important new research to help businesses make better marketing decisions.  

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