No matter how efficient your advertising is, it won't work unless people see it. When it comes to broad reach and time spent, live TV continues to reign supreme.1 Broadcast television commercials in quality local programming ensure that your message will be seen by large audiences. Reaching audiences that include your current customers and potential new customers is how you drive awareness and interest to ultimately grow your customer base. This is the first step in the customer journey. Some customers who are very interested will then visit your location or contact you immediately. Many more will then search for more information about your company online. Others will wait until they have a need for your products or services. That is why broadcast advertising works even better in conjunction with a digital campaign that helps the customer continue thinking of you as they progress in their buying journey.
Watching TV is still one of America's favorite leisure activities. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspaper, magazines, internet activities, smart phones and tablets.
Local programs that drive local audiences.
If there is one thing New Orleanians love, it's a good story. Our stories, and even our language don't always translate to those who don't live here. This is one of the reasons local programming in New Orleans is so popular. When you are trying to reach locals there is no better place for your advertising than adjacent to local quality programming. New Orleanians are extremely loyal to local newscasts. Local newscasts provide quality brand-safe programming that attracts broad audiences. From today's local headlines to the ever changing Louisiana weather to behind the scenes sports coverage of our favorite teams, your customers find the information they need. And they do that multiple times every day from early morning to late night.
The uniqueness of our community is reflected in our local marketing, a good television advertising campaign can elevate your brand into a local icon. Some of New Orleans' favorite brands are remembered for their television campaigns. People still sing Rosenberg's "1825 Tulane" jingle and still say "Let Him Have It" and "Go See The Special Man." Many local small businesses grew into regional powerhouse brands by harnessing the power of broadcast television commercials to increase their market share.
One of the nation's highest-rated local television stations, WWL-TV Channel 4 first signed on the air on September 7, 1957. As "Louisiana's News Leader," WWL-TV produces over 35 hours of local programming every week.
Channel 4’s unwavering commitment to local journalism has earned it seven prestigious George Foster Peabody Awards, three National Edward R. Murrow Awards, two Alfred I. duPont-Columbia University Awards and a host of other national, regional and local honors. WWL-TV has been awarded dozens of regional Emmy Awards and including for overall news excellence in 2014. WWL-TV's innovation continues to earn awards including the 2015 Louisiana Association of Broadcasters Best Digital App.
The station was also recognized for WWL’s continuous coverage of Hurricane Katrina and its aftermath. Channel 4 was the only New Orleans station to remain on the air before, during and after the devastating storm. The station continues to strive for innovation and excellence while remaining deeply tied to the community it serves.
WUPL My54 is a sister station to WWL-TV Channel 4. Broadcasting from the French Quarter, the channel captures the flavor, fun and festival of Louisiana.
It is a My Network affiliate that airs wide array of comedic programming- including Steve Harvey’s “Family Feud.” There are also dramas, talk shows, sports programs and entertainment shows. On weeknights, My54 airs “Eyewitness News at 6:30”, a live newscast produced by Channel 4’s acclaimed journalists, and “The 504”, your local source for entertainment and lifestyle news, hosted by Sheba Turk.
Launched on October 20, 1989, WWL-TV's NewsWatch on Channel 15 is a 24-hour local news channel. The first of its kind in the country, Channel 15 continually rebroadcasts WWL-TV's powerhouse newscasts to nearly 290,000 cable television households in Orleans, Jefferson, St. Tammany, St. Bernard and St. Charles parishes.
It was created in response to the growing number of people whose busy schedules did not permit them to watch a newscast at traditional broadcast times. Whether arriving home from work late or leaving the house early for errands, or even away-from-home viewing in offices, waiting rooms, restaurants, viewers in southeast Louisiana have access to local news on demand on their televisions.
While national brands work with large advertising agencies and spend lots of money producing their television commercials, local businesses have more affordable options in their own backyard. Our commercial production team can produce a custom spot from concept to script writing, shooting and editing. Work with our team of local professionals to tell your story in a uniquely New Orleans way.