Consumers crave high-quality content that helps them solve problems. They search for sites that educate and explain to them more than sites that simply list or sell to them. Search engines recognize this habit and reward sites with high-quality content in their search engine results pages (SERPs). Search engines look for sites where people spend lots of time or view multiple pages. Search engines also look for sites that have frequent updates to their content. Each of these provides a signal to search engine algorithms that people are likely finding the content they want when they visit these sites.
This does not mean however that you have to re-create the wheel and re-do your website often. In fact, it means the opposite. It means that you should view your website as a living document and always be publishing new content on it. You can do this in the form of blogging, adding images, infographics, slideshows or even videos. New pages and content on your site are indexed by search engines. By adding this relevant content, search engines see that you add value to searchers seeking information within your industry. The more frequent you add content, the more your site is indexed. The more it is indexed, the more search engines will view your site as an authority in your vertical.
Of course more published content also gives you more to say and share on your social media accounts which helps to attract new users to your site. Your content can also be shared directly by your users. Either way, the content is amplified to new audiences and their social connections. This is important as more and more consumers are relying on information shared among their connections.
As part of our Digital Brand Building Solution, our team of content marketers will work with you to create a content strategy to establish your brand as an interesting, valuable and trusted authority in your industry.
Our content creation portfolio includes:
Our proprietary reporting dashboard provides access to all the information pertaining to your campaign. You’ll find tools to monitor and analyze your brand’s visibility and discoverability on the web, as well as the content being created and distributed to boost your brand online.