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DIGITAL VIDEO MARKETING

INCREASE ENGAGEMENT WITH THE POWER OF STORYTELLING.

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TEGNA Local Louisiana Online video viewer on tablet

Reach viewers everywhere on any device.

Web videos bring the power of video storytelling to vast online audiences in real time. Online video continues to grow in popularity.  According to Cisco, online video traffic will be 55% of all consumer Internet traffic in 2016. Video ads also have much higher retention rates than text advertising. A recent report from Invodo states that 65% of online video ad viewers watch more than three-quarters of a video.  Local businesses can reach motivated consumers using online video ads to educate about their offerings.  Fifty-two percent of consumers say that watching product videos makes them more confident in online purchase decisions.(Invodo) In addition, videos are popular with tablet and smart phone users who rely on video as a preferred communication.  Sixty-nine percent of smart phone users surveyed said videos are perfect for smart phone viewing because they offer a quick overview of a product. TEGNA Local Louisiana offers several options for you to capitalize on the explosive popularity of this medium. Talk to one of our local marketing experts about how we can help you tell your story in online video advertising.

 


High Impact Gravity Advertising

TEGNA Local Louisiana High Impact Gravity Ad Example
The Gravity ad is the world’s first IMAX-style advertising experience on the web.  Your cinematic video is showcased within a fluid design, full screen ad unit. This revolutionary format is immersive and captivating for website users.  
 
The full screen format provides the user with an uninterrupted viewing experience providing you with a 100% share of voice while your ad is playing. These units are available on the home page and section front pages of WWLTV.com. 

 




 


Interactive Video Advertising

Interactive Online Video Advertising Units

Your TV Spot Online: Your video or TV commercial is placed on our websites, within a traditional display/banner placement or in-stream video placement.

Made Interactive: People view your commercial & click or tap on interactive features to drive engagement and better message recall

Delivered To Our Engaged Audience On Every Device:  People tap or roll over to watch the video, which means they actively choose to watch your message.

These ads can be placed across all platforms and in every section of our websites.  They can also be placed in all types of digital display ad ad units.    

Mobile video ads engage consumers.

50%

of all mobile traffic is to online videos.*

1.2B+

Online videos will be watched each day in the united states*

92%

of mobile video viewers share videos with others

*Bytemobile Mobile Analytics Report **comScore ***Invodo

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