Get ahead of the learning curve with this handy guide to the most used words in OTT Advertising.
Over-the-top is where the worlds of television and online or digital video converge and is one of the hottest digital marketing platforms.
OTT viewing among consumers has become mainstream:
- 67% of U.S. broadband households connect at least one smart TV, Blu-ray player, gaming console, DVR/PVR, or streaming media device to the Internet .
- 31% of U.S. broadband homes subscribe to multiple OTT services.
Yet OTT advertising is relatively new and with it comes an entire lingo full of new acronyms. What seems complicated is much easier once you know what the terms mean.
To help you get ahead of the learning curve, we created an OTT Glossary as a handy guide for the most used OTT advertising terms.
Digital marketing moves fast, take a shortcut to learning one of the top trends in digital marketing today. Download this OTT Glossary today.
Some of the terms included are:
- OTT & OTA
- Cord-Cutters, Cord-Shavers and Service-Stackers
- SVOD; AVOD
- MPVD; OVD
- Long-Form Episodic Content
- and more.
Don’t let a gap in terminology stop you from using OTT to reach your audiences whenever and wherever they are watching their favorite shows.
Fill out the form to receive your Glossary now.