Over-The-Top Video Content, or OTT, is the industry term used to describe movies and television content delivered online through apps and services without a traditional cable or satellite pay-TV service. Viewers access video content using internet-connected devices such as smart TV's; set-top boxes and gaming consoles as well as computers and mobile devices.
Advertisers can reach OTT audiences by advertising in long form episodic content. Providers allow for online video ads to run in the middle of streaming content just like commercial breaks in broadcast television.
67% of U.S. broadband households connect at least one smart TV, Blu-ray player, gaming console, DVR/PVR, or streaming media device to the Internet.
31% of U.S. broadband homes subscribe to multiple OTT services.
It's not just for millenials, OTT viewing has been broadly adopted across all demos.
In fact, 50+ is the fastest growing demo for online video consumption.
(Parks Associates; Barclays)
Premion, a division of TEGNA Media, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form OTT episodic content through one streamlined solution, eliminating the challenges of working with multiple providers.
Connect to multiple OTT providers across any DMA in the U.S., through a single seamless transaction.
Reach online long-form content viewing audiences on platforms like AppleTV; Roku, Chromecast, Sling, SmartTVs and more.
Advertising inventory from more than 80 OTT sources.
Non-skippable ads with completion rates of over 90%.
Single and Multiple DMA targeting.
Age and gender targeting.
Fraud-free, brand-safe environment.
Reach your target audience no matter how they are watching.
Adding OTT advertising to your media mix enables you to reach non-traditional audiences like cord-cutters.
OTT advertising also allows you to increase the frequency of your broadcast messaging with traditional viewers as they toggle back and forth between platforms.