Brand communications are no longer a one-way street. Consumers have an active role in communicating their experiences with companies. Social media, review sites, local listings, and even your own website provide opportunities for user generated content about your brand. Managing your online reputation is not just self-promotion, it is also a good defense and a necessary business practice.
Consumers are no longer satisfied with a website that is a static brochure to fulfill their research needs. They often rely on third party content in hopes of finding objective material when looking for information on a company. Consumers also expect higher levels of customer service in the digital space. They are looking for companies that are responsive to their requests for information.
Most local businesses, can't afford to have customer service teams monitoring their websites, social media accounts, listings and review sites 24/7. Instead, many local businesses benefit from implementing online reputation management solutions. With these tools, local business owners can monitor what people are saying about their business, get alerts about when their company is mentioned, solicit positive reviews and respond to negative reviews.
Our team of reputation specialists will monitor and respond to your online reviews. We work with you in advance to create "rules of engagement" and "paths of escalation" to govern our communications on your behalf. Armed with your information and these guidelines we can help with complaints, issues, or compliments for everything from billing to customer service to website issues.
Our specialists are also proactive in enhancing your presence. Using email marketing, we solicit reviews on your behalf from your existing customers. These positive reviews from real customers help to shape your online brand identity helping to build trust and credibility.
Our transparent analytics help you make better decisions for your business. With our reporting dashboard, you have access to all of the information on your brand building efforts. You can see interactions we perform on your behalf and the reviews we solicit from your customers. You can monitor the content in real time and analyze your visibility 24/7.