Social media is no longer just an online playground for college kids and teenagers. Social Media has worked its way into the fabric of our daily communications and has become an important way for businesses to communicate with customers. Thirty-one percent of the world's population is posting, sharing, liking and commenting. As of January 2016, 64% of Facebook's 192,000,000 users in the United States are over the age of 30. Thirty-three percent of consumers prefer to contact companies over social media rather than the phone.
The average smart phone user checks their Facebook, Twitter, and other social media accounts 17 times per day.
Social media advertising gives you access to current and potential customers in platforms where they spend their leisure time. You can engage with new and existing customers in order to:
Understanding how your social media efforts contribute to your bottom line is important. With 24/7 access to our reporting dashboard so you can: