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Local Louisiana Marketing Blog

Finalize Your Holiday Marketing Calendar.

[fa icon="calendar'] Oct 25, 2017 12:26:54 PM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation predicts that holiday sales in 2017 will increase between 3.6 and 4 percent.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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Mardi Gras Resources for Work & Fun

[fa icon="calendar'] Jan 27, 2017 3:39:41 PM / by TEGNA Local Louisiana posted in Mardi Gras, tourism, visitors, Holidays, Downloads, festivals, visual content

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IT'S CARNIVAL TIME!

Mardi Gras is the biggest single event in the New Orleans region.  Over 1 million people attend Mardi Gras festivities.  The year-long economic impact of Mardi Gras is over $465 million (City of New Orleans).

With over 65 parades and countless private parties, events, and balls in the New Orleans region during the 18 days leading up to Mardi Gras day, locals are working hard and playing hard.

We gathered up a few resources to help you plan for both work and fun.

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10 Holiday Email Marketing Tips

[fa icon="calendar'] Nov 28, 2016 1:40:15 PM / by TEGNA Local Louisiana posted in email, audience targeting, geo-targeting, mobile, Holidays, Downloads, Local retail, marketing strategy, holiday advertising

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Consumers are busier than ever, and bombarded with more information than ever, during the holidays. Businesses who keep their products and services top of mind and make it easy for customers to do business with them will outperform those who leave the burden on consumers.

Multi-platform marketing and repetition is mandatory for sucessful holiday marketing plans.  Prospects may require up to nine “touches” before making a buying decision.  Customers are also creating their own paths to purchase based on individual preferences and behavior.  

Email marketing is an effective personalized channel that helps increase your direct touch points with consumers.   Email marketing is effective.  

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent.  (Experian)
  • 66% of U.S. Consumers made a purchase as a result of email marketing messages. (Yesmail)

Email marketing campaigns done right can make it easy for customers to do business with you.  Consumers have lots to do over the holidays.  Craft your email marketing campaign around messages that help solve problems.  Help consumers make decisions, save time, find value, be aware, offer conveniences, stay on trend and more.

We put together this list of 10 Holiday Email Marketing Tips to help you make it easy for your engage customers.  

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How to use Social Media to increase sales during the Holiday Season.

[fa icon="calendar'] Nov 22, 2016 11:17:02 AM / by TEGNA Local Louisiana posted in Holidays, holiday advertising, Social Media, facebook, facebook ads, instagram

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Tips to Improve and Expand Your Holiday Marketing Calendar

[fa icon="calendar'] Nov 16, 2016 11:59:16 AM / by TEGNA Local Louisiana posted in marketing strategy, holiday advertising, Social Media, email, Local retail, cross-platform advertising, Holidays

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Winter Holiday Sales account for more than 80% of the year’s total holiday sales according to the National Retail Federation.   A recent survey conducted by the National Retail Foundation shows that holiday sales in 2016 are expected to increase 3.6% with the average consumer planning to spend an average $935.58 during the holiday shopping season this year. Almost 60% of consumers begin shopping for the holidays in November and December which means there is still time to refine your holiday marketing plan.

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