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Local Louisiana Marketing Blog

How are cord-cutters watching their favorite shows?

[fa icon="calendar'] Feb 24, 2017 11:58:54 AM / by TEGNA Local Louisiana posted in OTT, broadcast television

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Cord-cutting is one of the big topics of 2017, but that doesn't mean that people are watching less programming.  In fact, with the rise of cord-cutting and cord-shaving, more audiences are turning old-school and getting more of their television over-the-air for free on HDTV antennas.

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Why is 2017 predicted to be the year for OTT advertising?

[fa icon="calendar'] Feb 13, 2017 8:45:00 AM / by TEGNA Local Louisiana posted in OTT, online advertising, digital advertising, Digital Video Advertising, TV+Digital

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Over 7 million people tuned into the Super Bowl via online streaming this year with an average 1.7 million viewers per minute.   That is double the total online streaming audience and up 23% from the average viewers per minute from the year before.

Live Sports events were once thought to be the proprietary domain of broadcast television, but the adaptation of online video streaming through what is known as Over-The-Top services or OTT  has increased, steadily breaking down barriers to live sports and events along with long-form episodic content.

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