For many years, marketers considered age 25-49 the “buying and acquiring” years in the normal lifecycle. But times have changed.
Today Americans are working longer, living longer and enjoying life longer. Baby Boomers are breaking all stereotypes for life after 50. Adults over 50 years old control over 70% of our nation’s wealth.
New Orleans is no exception to this trend. We took a deep dive into new research from Marshall Marketing to learn more about Adults 50+ in the New Orleans area.