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Local Louisiana Marketing Blog

How to catch up to your customers online.

[fa icon="calendar'] Jan 3, 2017 1:53:39 PM / by TEGNA Local Louisiana posted in marketing strategy, digital advertising, seo, online advertising, Brand Building, online search, reputation management, Content Marketing, Local Listings, search engine optimization, Social Media, Digital Video Advertising

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The biggest marketing prediction for 2017 is that businesses will increase their spending in digital media.  

82% of SMBs have established their own media channel in the form of a website or social media page, and 72% of them are purchasing digital services to support those channels, spending far more on those efforts than on basic advertising (Borrell).

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How to get your digital brand seen by more people.

[fa icon="calendar'] Jul 21, 2016 9:30:00 AM / by TEGNA Local Louisiana posted in Brand Building, Social Media, reputation management, seo, Content Marketing, Local Listings

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Most small business owners understand that they need a website in order for their customers to find their company online, but many say they are less certain about how to attract prospective customers that don’t already have a relationship with their business.  As companies start to reach new people online and create new leads, business owners start understanding the benefits of “being found."

One of the top questions we get asked when we conduct a digital media audit is “How do I improve my search engine rankings?”

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What drives the most new customers for this local business?

[fa icon="calendar'] Jun 23, 2016 3:26:26 PM / by TEGNA Local Louisiana posted in broadcast advertising, seo, TV+Digital, Television Commercials

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The Local Louisiana Marketing Blog provides information to Louisiana business owners and marketing professionals that will help make them make better decisions and grow their business.    We write about trends, how to use analytics, types of marketing platforms, ways to plan your marketing strategy and more.  

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How to improve search engine ranking from a top industry pro.

[fa icon="calendar'] May 17, 2016 11:38:19 AM / by TEGNA Local Louisiana posted in seo, google, online search

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Some of the best minds in digital marketing, advertising technology, marketing technology and financial technology were in New Orleans last month to attend Collision Conference

Collision is America’s fastest growing tech conference. Over 11,000 people attended this 3 day event last month at the New Orleans Ernest N. Morial Convention Center. 

Rand Fishkin, one of the biggest names in search marketing and founder of leading SEO software Moz, gave a presentation to attendees called “Making SEO work for you in 2016”. Moz has over 35,000 clients and has an online community of over 500,000 digital marketers.

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