Almost every company today has many digital front doors. Just like a major anchor store location in a shopping mall, the stores with the most traffic usually have the most entrances. Consumers take many paths to any one of those entrances. The main entrance is most often a company website, but many times consumers also enter through social media accounts, video channels such as YouTube, review sites, local listings, directories or other online content. Each digital front door is an opportunity for consumers to interact with your brand. That is why it is even more important that each opportunity is consistent in representing your brand - building trust and positioning you as the authority in your industry. Additionally, consistency across all of your digital real estate allows them to work together in creating more visibility for your brand when customers search.
The dynamics of search engine optimization are constantly evolving. Search engines regularly tweak their algorithms to ensure that searchers get the best possible results. Many factors now go into the search engine results page (SERP) rankings including personalization, mobile optimization and semantic search. Semantic search means that search engine intelligence has now evolved to be able to return results such as synonyms beyond exact keyword matches.
With each update, as the search engines grow smarter, quality content plays a more important role. Search engines want to provide the fastest route for a searcher to find the information they want. Equally important are the building blocks that build your brand across the web. Search engines see consistency across your digital presence as a first signal toward trust and authority. Good reviews and testimonials from past or current customers provide another strong signal. High-quality, fresh content structured to optimize search rankings is the foundation for each of these building blocks.
Managing your listings, reviews, content and optimization under one comprehensive plan ensures that the building blocks work together to deliver better search results. Our digital brand building solution covers the online brand visibility bases ensuring consistency and better visibility.
Core Site Optimization - We begin by implementing best practice search engine optimization techniques on your website. We use these tactics to help you align your content not just with keywords but also with context and user intent.
Content Marketing - Our team of professional copywriters, designers and producers will create relevant, high-quality content that will attract new users and drive traffic.
Reputation Management - Our team of reputation specialists will help you monitor your business's online reputation and respond to reviews. We will also work to proactively manage your online reputation by using email marketing to encourage existing customers to generate reviews.
Local Listings - We ensure accuracy by claiming, optimizing and managing your business in local listings. We provide broad visibility by syndicating these listings to top data providers who share the information with hundreds more websites and mobile apps.